I am a strategic design director based in London.
I help companies design sustainable ethical and resilient solutions to complex problems, combining human-centred design and systemic thinking.
I bring together business, design, technology, sciences and other unconventional disciplines to spark ideas and solve problems in partnership.
I look at companies as complex interconnected ecosystems, orchestrating every aspect of product and service experience, as well as aligning organisational structures, processes, incentives and ways of working that enable it.
I have worked in private and public sector, for agencies and directly for clients, on projects ranging from business transformation and cultural change in global organisations to defining a new service proposition for a fast-growing start-up.
This experience gives me a well-rounded perspective on product and service design, strategic and system design, and helps to choose approaches that work best in each context and environment.
I helped companies set up service design discipline and establish best practices for product and service design, leading communities of practice, mentoring and supporting design teams.