Leadership and Collaboration
I lead cross-disciplinary teams on strategic projects, engage with senior stakeholders, and help building strong relationships between design, business, strategy, technology, data, and AI teams.

Flexible and Versatile Project Support
I support projects at any stage of the design lifecycle, from framing problems and opportunities, research, and ideation to service and product design, orchestrating implementation, and scaling.
With extensive experience in agencies, I thrive in fast-paced environments, leading or supporting multiple projects and clients, and offering both strategic and tactical perspectives. 

Innovative Methods and Tools
I share cutting-edge methods and tools to enrich your practice in service design, systems design, and AI integration, ensuring your team stays ahead in the evolving landscape.

I offer comprehensive support in strategy and innovation, business transformation, proposition development, training, and AI integration in the creative process.

Strategic Research, Visions and Road Maps:

Collaborate with experts on strategic research and create credible possible future scenarios

Collaborate with leadership and cross-disciplinary teams to co-create inspiring future visions and strategic roadmaps.

Define capabilities, management systems, and tools to realize the vision.

Craft detailed roadmaps with key milestones and provide business and technology investment recommendations.

Business Transformation:

Map current customer and employee experiences and business operations, to identify pain points and inefficiencies.

Prioritize focus areas based on desirability, feasibility, viability, sustainability, and social impact.

Define opportunities for improvement, including AI applications to enhance customer experience and optimize operations

Client Quote: "You bring together our tribal knowledge of how the business operates and share it with everyone. We used it for alignment, future planning, and onboarding new team members."

Executing Strategy
Service Design, Prototyping, and Testing:

Map future experiences, create service blueprints to define how people, processes, and tools should work together to deliver the experience

Prototype and test services, validating and refining concepts.

Collaborate with cross-functional teams, including product, technology, operations, customer care, marketing, legal, finance, and partners, to implement strategies and propositions.

Client Quote: "You make strategy executable."

AI Innovation and Integration:

Identify high-value opportunities for AI and advanced technology applications.

Design AI-powered and AI-native products and services, and redefine operating systems to support them.

I help global companies envision and implement future-ready strategies, ensuring impactful and sustainable growth.

I bring experience working with the NHS, NHS Digital, local councils, and government departments, aligning fully with Government Design Principles and Service Standards. I received SC clearance to work on these projects and can obtain is if required.

System Design:

Visualise complex ecosystems of organizations and roles in public services to understand relationships, value exchanges, and identify misalignments or friction points to facilitate shared understanding and alignment

Identify leverage points where design interventions can yield significant positive outcomes

Design and prototype interventions, select the most effective, and plan their implementation

Service Design

User research

Designing new services and service improvements (policies, content, products and services)

Prototyping and testing, evaluating potential impact

Blueprints for future services

Inspiration and Recommendations:

Adapt best practices from the commercial sector and academic research for public sector initiatives

Provide actionable recommendations for improvement across digital design, service design, policies, and inter-departmental collaboration

My expertise helps public sector organizations achieve impactful, sustainable improvements in service delivery and operations.

I work with startups and scale-ups, offering a comprehensive suite of services designed to accelerate growth and ensure long-term success:

Business Idea Validation: I assist founders in validating their business ideas through expert interviews, user research, and thorough market and competitor analysis.

Vision and Proposition Co-creation: I collaborate with key team members and advisors to co-create an inspiring vision and compelling value propositions.

Customer Experience Design: I lead the design of a seamless and consistent end-to-end customer experience and service propositions, ensuring every interaction and touchpoint aligns with the product or business idea.

Business Blueprint Development: I create detailed business blueprints that define all aspects of business operations, people, processes and tools necessary to deliver the envisioned service.

Feature Prioritisation and Scope Definition: I work with teams to prioritise features and define the scope for MVP, beta, alpha, and full launch stages.

Product Roadmap Co-creation: I co-create a strategic product roadmap that aligns with business goals and market demands.

Investor Presentation Support: I support founders in preparing impactful investor presentations that clearly articulate the value proposition and growth potential.

My approach integrates human-centered design principles with a strong focus on creating sustainable business value, leveraging data and AI to drive innovation and efficiency.