Olga Generozova

Strategy, Futurecasting

I help companies craft strategies, that blend human-centred design with a keen focus on sustainable business growth. Here’s what I offer:

• Strategic research: I work with experts to conduct comprehensive analyses of socio-economic trends, technological advancements, and emerging behaviors and mindsets, laying a solid foundation for preparing credible future scenarios and future consumer types.

• Future Visions and Roadmaps: Together with your teams, we will look into possible futures and co-create experiences future consumers will love. We will develop roadmaps tailored to the strategic goals of your business, focusing on the most impactful timeframes.

• Immersive Engaging Co-creation workshops: Employing creative methods from the worlds of art, design, publishing, theatre, and scriptwriting, we craft inspiring and memorable narratives that bring future possibilities to life.

• Concept & proposition development: I help translate innovative ideas into viable business propositions that promise lasting and sustainable value.

• Rigorous Validation: All visionary concepts are supported by thorough business and technological research, ensuring they are both innovative and executable.

• Strategic Implementation: I help define what needs to be true for each future concept, including the capabilities and management systems needed to secure a sustainable competitive edge.

My future-casting framework has been crafted, refined, and successfully implemented across diverse sectors, including the future of work, sustainable energy, mobility, and consumer engagement.

Let's collaborate to shape the future of your business.

Service Design

Service design, prototyping and testing; executing strategy.
— Leading service design projects — from large business transformation and cultural change projects in global companies to developing new service propositions for fast-growing start-ups and anything in between (private or public sectors)
— Mapping current and future experiences,
— Service prototyping and testing, validating and refining concepts
— Creating Service Blueprints
— Collaborating with and orchestrating teams responsible for implementing experiences and propositions, including product, technology & data, operations, customer care, marketing, legal & compliance, finance, internal and external partners

Data and AI Design

— Designing experiences and propositions enabled by AI and related advanced technologies, e.g. sensors, robotics, metaverse etc.
— Integrating GenAI in every step of the Research and Design process, guiding teams on the ways to use GenAI in the ideation, research, design, validation, and delivery process.

Design Leadership

Having hands-on and leadership experience in most areas of digital design enables me to lead cross-disciplinary teams to design and deliver products and services.

Workshops

Workshop preparation and facilitation
— Planning, preparing, and facilitating most types of workshops — from team alignment sessions to multi-day global hybrid workshops.
To make your workshop more engaging and memorable, we offer a visual storytelling option, where an artist will draw the ideas and concepts discussed in real-time. At the end of the workshop, you will receive an infographic poster illustrating the strategic vision that can be shared with the participants.